StevenCao
Grünschnabel
Posts: 11
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1 thing that intrigued me the most was the connection in supply and demand behaviours between publishers and players. On the publisher side, games have become much more costly to make. As each year continues, it costs more to obtain users. You need a counterweight to that. You need more revenue coming in if you're likely to invest more making a match. That's where dwell services has come from and that has so much momentum.
The opposite side of this was what gamers wanted. We've been in these kinds of games for a long time, and we have seen the virtues. Players like to attain mastery of what they're playing, eventually become part of a community, make friends. You will find all these positive experiences they gain from particular kinds of community-based online games.
We asked ourselves,"Our specialization is in live games. How relevant is that to where the industry's going?" We believed it is phenomenally relevant because if both publishers and players gain from this growth in live games and free-to-play and that kind of thing, then it is only going to continue and accelerate. We were in the right place, but we had to ensure we could stay competitive and have something unique and special to offer and focus our firm about.
What came from this was, we did a lot of assignments with our staff. We wanted them to be part of the process. We created the announcement we wanted to be among the finest in the world at making and publishing live matches. We didn't need to just do dwell games. We wanted to perform residing games. That's the statement of intent, needing to set an ambition for ourselves to keep pushing forward and not only be happy with the status quo.
We've done various pieces of innovation in our own pocket of the market. We are doing influencer engagement and interactive community live streams. We are doing real-life events. We were fairly early with where some of the stuff has gone. We were early with a few esports stuff.
People today talk about such games and inquire,"What is the difference between a dwelling game and only a live game?"
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